Winston Profile
Date of Birth: 1954
Place of Birth: USA
Manufacturer: R.J. Reynolds
Features: Filter, fine tobacco, king size
Target Audience: Caucasians, American Jews and African Americans
Slogan: Winston tastes good like a cigarette should
Ad Campaign: Short videos filmed by the cast of Beverly Hillbillies and The Flintstones
Sponsor: The Winston brand sponsored The Walter Cronkite Shoe, The Flinstones, Beverly Hillbillies
Controversy: Winston's slogan was extremely controvercial grammar-wise, because it used "like" instead of "as"
New slogan: In the early 1970s the slogan was changed to "What do you want: good grammar or good taste?"
In conclusion: Winston is a a great cigarette, great taste, ad campaign (or actually both of them) with a sence of humour
You are welcome to visit our Winston online page
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