Winston cigarette brand, named after its native town of Winston-Salem, was introduced to the public in 1954. RJR carefully developed this brand using American tobacco for the first time. And the risk paid off – from 1966 to 1972 Winston brand was a best-seller in the US.
Another factor that contributed to this huge success was rather aggressive ad campaign with a slogan "Winston tastes good like a cigarette should". The slogan evoked a wave of debates over its ungrammaticality – using "like" instead of "as". Some TV hosts and presenters refused to utter this phrase because of that.
With time however Winston's popularity faded especially when in the 1970s came out a law prohibiting cigarettes advertising in America. It didn't stop Winston from becoming a number-one cigarette in Puerto Rico. They used a rather simple and corny slogan "Winston and Puerto Rico: There is nothing better".
Recently in 2008 Winston changed its pack design removing "additive free" from the text and color coding its Light and Ultra-Light versions. Currently, Winston brand is rated sixth in the US.
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