In its highlight years and even much later Pall Mall cigarettes were very popular among smokers as well as artists, musicians, authors and film makers:
- Author Charles Bukowski preferred this brand of cigarettes to others and mentioned it in many of his stories and novels.
- Stephen King has also mentioned this brand of cigarettes in number of his works.
- A Pall Mall smoker himself, Kurt Vonnegut used to say that smoking is a classy way to commit suicide.
- John Irving mentioned this brand in his novel The 158-Pound Marriage.
- Philip K. Dick used Pall Malls as a major plot device inhis novel UBIK.
- John Cassavetes in Rosemary's Baby was seen to by Pall Malls.
- In one of the best gangster movies Goodfellas the crew steals a truck full of Pall Malls.
Moreover:
- One of the Latin sayings on the Pall Mall logo "Per Aspera ad Astra" reminds the motto of the Royal Air Force "Per ardua ad Astra".
- The Latin phrase "In hoc signo vinces" appeared in Constantine's vision before the battle of Milvian Bridge.
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