Marlboro is probably the most famous brand of cigarettes in the world thanks to the advertising campaign featuring the Marlboro Man. The brand was named after the Great Marlborough Street in London, the location of the original Philip Morris factory. During the first years of its existence, Marlboro was promoted as women’s cigarette.
The filtered Marlboro was launched in 1955 soon followed by the “Marlboro Country” advertising campaign that changed the brand’s target audience forever. It is also the most successful Philip Morris brand with consumers all over the world.
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