Marlboro Profile:
Date of birth: circa 1902
Place of birth: USA
Target Audience: Women
Slogan: Mild as May
Features: Great flavor, no filter, some ladies use it with a long cigarette holder which was also a fashion accessory
Break in production: before the World War II
Relaunching: after the war
Filtered: 1955, after a series of publications linking lung cancer to smoking.
Advertising campaign: legendary "Marlboro County" campaign launched in the early 1960s
Slogan: Come where the flavor is... come to MARLBORO COUNTY
Target audience: men
Appeal: sexy cowboys doing man stuff in gorgeous nature setting
Activities: since the 1970s Marlboro cigarettes had been sponsoring different racing teams, mainly McLaren and Ferrari; motorbikes teams and different rallies untill the EU prohibited cigarette brands to display their logos on cars or bikes.
Hollywood: the name Marlboro Man appeared in the movie title - Harley Davidson and the Marlboro Man, 1991, starring Mickey Rourke and Don Jonson.
Manufacturer: Altria Group (Philip Morris USA) in the US and Philip Morris International in the rest of the world.
Ratings: Marlboro is the international number one brand with the biggest market share
In conclusion: It is a premium brand favored by millions of consumers. Marlboro manufacturer recognizes this trend doing everything to satisfy its clients.
Back to: Marlboro online |
